Sony Music is a global recorded music company that is home to premier record labels representing music from every genre. Some of the music artists representing Sony Music include Britney Spears, Miley Cyrus, The Civil Wars, Justin Timberlake, Labrinth, One Direction, Selena Gomez and R. Kelly.
The logo is clear and straight to the point, giving a fair representation of the company. From taking just one glance at the logo, you can see what it is representing: Sony Music. This makes the logo effective because it allows to audience to quickly identify the company.
The logo is fairly simple, including just the name of the company and what seems to be a painted red curve in the centre. I like the use of capital lettering in "SONY MUSIC" because it makes a quick statement; the letters are bold and stand out, suggesting that Sony Music is bold and stands out from other music companies. The painted red curve is unique - I like the vibrant red colouring of it and it contrasts well with the white background; this is effective because not only does it give the logo an 'edge', but it appeals to the eye, causing a person's attention to be drawn towards it. I like how the red curve looks as though it has been painted onto the logo, because this displays a creative side to Sony Music; not many music companies take this same approach to their logo design, and tend to go for a design that is plain, simple, and straight to the point. Using the idea of a splash of paint allows the audience to indulge in their creative side too, as the design is open to interpretation, and this means that the audience can take whatever view they wish in regards to the logo. In a way, this says something about the intended audience of Sony Music; perhaps Sony is aiming to appeal to an youthful audience with their logo design, an audience that can appreciate the creative approach that they have taken with their logo, and an audience that this type of style would appeal to. This type of audience (15-24 year olds) would be fun, lively, and easily entertained.
The vividness of the red curve in comparison to the standard white background could be a representation of how Sony Music is different to other music companies (Sony Music being the fresh, vibrant red colour and other music companies being the plain, standard white background).
The logo can be easily recognised as it uses the same font that is used for all of Sony products, meaning that more people will be likely to remember the logo by associating it with products they have already seen.
Overall, I think the logo is good. It is simple, yet unique, which makes it memorable and therefore recognisable. The unique features of the design i.e. the dashing red curve, contribute towards making the logo timeless, which basically means that the logo will not need to be adapted because the design is so striking.
These are all the qualities needed to make an effective company logo.
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